Case Study: Tiendeo achieves 30% lower cost-per-install and increased app downloads with Twitter Ads

A retail app increased downloads among its target audience

Tiendeo is a mobile app that aggregates local store offers and promotions across more than 30 countries. To boost app downloads among shoppers in markets including Colombia, Denmark, France, Italy, Norway and Spain, Tiendeo ran an app-installs campaign on Twitter, choosing the platform for its predominantly mobile audience and precise targeting capabilities.

They used follower/username targeting to reach users who follow similar retailers, TV targeting to engage viewers of relevant programs, and Image App Cards with clear calls to action, while measuring performance with a certified mobile analytics partner. The campaign delivered a 30% lower cost‑per‑install than other channels and produced fast, effective results Tiendeo plans to continue leveraging.

Tiendeo

Lidia Martinez

SEM Manager