174 Case Studies
Case Study: Realifex achieves 250% follower growth and increased app downloads with Twitter
A Twitter Case Study
A mobile app increased awareness and downloads with a followers campaign
Realifex is an iPhone and Apple Watch app that acts as a personal life coach to help users with self‑improvement. To build brand awareness and boost downloads among iOS users across 18 countries, the team needed a scalable way to grow a relevant, engaged audience on social media.
They ran an always‑on Twitter followers campaign with tightly focused CTA copy (no photos or hashtags), complemented by video and mobile app install ads, and used daily and maximum budgets to control spend. Over 90 days the campaign grew followers by 250% and—according to the founder—Twitter now accounts for nearly half of Realifex’s app downloads.
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Realifex
Alex Prate
Founder