174 Case Studies
Case Study: UBS achieves 2.14M impressions and 340K video views with Twitter Promoted Video
A Twitter Case Study
UBS uses video on Twitter to launch its new content hub, UNLIMITED
UBS needed to build awareness for its new content hub, UNLIMITED*, before launch and drive cost-effective, qualified video views. Using Twitter and Promoted Video, UBS aimed to reach high-net-worth, intellectually curious audiences across multiple markets with its existing video assets.
Twitter helped UBS run a three-phase campaign with teaser videos, full-length launch-day videos, and post-launch content that highlighted specific stories on the hub. The campaign delivered 2.14 million impressions and 340,000 video views in one week, with an average cost per video view of just 2p, making the launch a strong success for UBS on Twitter.
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UBS
Tomislav Blasic
Project Manager