Case Study: MuleSoft achieves 4K leads and boosts booth traffic with Twitter

How ‎MuleSoft uses Twitter to drive booth traffic at a major industry event

MuleSoft used Twitter to amplify its presence at Dreamforce, aiming to increase platform awareness, drive booth traffic, and boost registrations for its conference sessions among thousands of attendees. The challenge was to stand out at a crowded event and convert social engagement into in-person visits and session sign-ups.

MuleSoft ran an integrated Twitter program before and during the event using targeted, personality-driven Tweets with clear calls to action, eye-catching swag (zip-up hoodies) to incentivize booth visits, and live responses to attendee posts. The campaign delivered strong outcomes: more than 4,000 leads, a 5.18% engagement rate, and an average cost per link click of $2.00, while increasing booth traffic, session attendance, and overall event awareness.

MuleSoft

Katie Burton

Director of Marketing Programs