174 Case Studies
Case Study: Alwaleed Philanthropies engages the Saudi community with student ambassador stories using Twitter
A Twitter Case Study
Alwaleed Philanthropies rallies the community around its student ambassadors
Alwaleed Philanthropies wanted to spotlight its “Ambassadors of Peaceful Dialogue” program and keep the Saudi community engaged while 100 student ambassadors studied at Edinburgh University. The organization used Twitter video to share daily updates, educate and entertain audiences, and generate interest from students, parents, media, and NGO followers.
Twitter helped Alwaleed Philanthropies launch an “edutainment” campaign that combined reality-show-style video, quotes, and infographics to showcase the program’s impact and reach. The approach broadened engagement across key audiences and gave the foundation a steady stream of content to reinforce its message of cultural dialogue and philanthropy.
Open case study document...
Alwaleed Philanthropies
HRH Princess Lamia bint Majed Alsaud
Secretary General