174 Case Studies
Case Study: Swiss Federal Railways achieves 1.6M+ impressions and 2K new followers with Twitter
A Twitter Case Study
Swiss Federal Railways drives site visits and newsletter sign-ups with Twitter
Swiss Federal Railways (SBB CFF FFS) wanted to boost brand awareness among rail travelers, drive traffic to its online ticket shop and increase newsletter sign-ups, so it launched a targeted Twitter campaign aimed at users who hadn’t yet used its online services.
The campaign combined Website Cards (eye-catching preview images and targeted clicks), Promoted Accounts to grow followers, and an incentive-driven contest to spark engagement; over four months it delivered 1.6M+ impressions, added 2,000+ followers and achieved an engagement rate above 5%, meeting SBB’s objectives.
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Swiss Federal Railways
Patrick Römer
Digital Marketing Manager