174 Case Studies
Case Study: UNTUCKit achieves increased online purchases and 12% under CPA goal with Twitter Ads
A Twitter Case Study
A retail company increased online purchases
UNTUCKit is a New York–based retail company that sells shirts designed to be worn untucked. The team’s challenge was to grow brand awareness and increase online sales while meeting cost-per-acquisition (CPA) targets, so they ran website clicks/conversions campaigns on Twitter targeting men and women ages 25–60 in the U.S.
Their solution used strong product imagery and press callouts in Tweet copy, plus a mix of always-on advertising and seasonal campaigns (e.g., Christmas and Valentine’s Day) to drive gift and regular purchases. The approach increased online purchases and delivered results 12% under their CPA goal.
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