Case Study: Teman Nabati achieves 42% over follower-growth goal and 10,000+ engaged followers with Twitter Ads

A snack food company reached new audiences with a followers campaign

Teman Nabati is an Indonesian snack brand known for biscuits and crackers. Wanting to expand beyond its core children’s audience and increase awareness among young working professionals (ages 25–35), Teman Nabati partnered with Klix Digital to run a Twitter Ads followers campaign.

The team targeted Indonesian professionals, used clear follow-focused Tweets without photos or hashtags, and continuously A/B tested and optimized targeting and copy. The campaign exceeded its follower-growth goal by 42%, gained more than 10,000 engaged followers, reduced costs, and helped create a community of brand advocates.

Teman Nabati