174 Case Studies
Case Study: Jeep Middle East achieves 13.7M impressions and 800K video views with Twitter
A Twitter Case Study
Jeep taps into 'Batman vs Superman' for Renegade launch
Jeep Middle East launched the Renegade and needed a high-impact way to cut through clutter and create excitement for the model’s debut. By partnering with the Batman v Superman franchise and targeting the movie’s passionate fan base, the brand aimed to make the Renegade relevant to a broad, engaged audience during a crowded entertainment moment.
The campaign #BattleOfTheRenegades used Twitter First View to promote a movie-ticket competition and secure exclusive top-of-timeline visibility, while Conversational Video Cards encouraged replies, shares and interaction. By leaning into the film tie-in and capturing near-total share of voice, the effort delivered 13.7M impressions, 151K engagements and 800K video views.
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