174 Case Studies
Case Study: SiriusDecisions achieves 16x ROI and boosts ticket sales with Twitter Website Cards
A Twitter Case Study
A B2B company drives ticket sales with Website Cards
SiriusDecisions, a global B2B research and advisory firm that runs the annual SiriusDecisions Summit, needed to increase ticket sales for its 10th conference. The challenge was to connect with B2B decision-makers and C‑suite executives and meet an aggressive goal—quadrupling return on ad spend.
They launched a Twitter website-conversions campaign using optimized Website Cards (compelling image, clear headline, focused Tweet copy), follower-targeting to reach industry influencers and buyers, and a remarketing pixel with a 30-day post-engagement / 7-day post-view attribution window. The combined tactics—mobile-focused retargeting and full use of Website Card elements—delivered a 16x ROI.
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SiriusDecisions
Brad Gillespie
Head of Global Marketing