Case Study: Rexona achieves 49M impressions and 13K engagements during national tournament with Twitter

Rexona Indonesia leads the conversation during a national soccer tournament

Rexona Indonesia aimed to reach passionate football fans during the televised coverage of a new national tournament, tapping into large TV audiences and a lively social conversation. The challenge was to amplify advertising in real time and drive relevance and engagement with timely posts, video highlights and interactive formats.

Rexona timed tweets to match broadcasts and used a Promoted Trend centered on #MOGER plus rich media (video, GIFs) and Poll Cards, targeting football fans and active tournament talkers. The campaign generated 49M impressions, 13K engagements and a $0.06 CPC, helping Rexona own the national conversation and boost brand salience.

Rexona

Diko Handono

Senior Brand Manager