Case Study: Xbox achieves higher brand awareness and purchase intent with Twitter Super Audiences

Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

Xbox wanted to increase interest and buying intent for “Forza Motorsport 6” and its NASCAR-themed DLC, but needed to reach a more relevant audience than standard interest targeting could provide. Using Twitter’s Website Cards, videos, and its Super Audiences solution, Xbox aimed to find people already showing interest in Forza and NASCAR.

Twitter’s Super Audiences used historical data to build tailored audiences and improve targeting precision. The result was a 78% lift in brand awareness, a 105% lift in purchase intent, and 88% more likely reach to users interested in the game, showing Twitter helped Xbox drive significantly stronger campaign performance.

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