174 Case Studies
Case Study: Jeep Italia achieves global football fan engagement with Twitter
A Twitter Case Study
Jeep Italia goes live during the UCLFinal to connect with millions
Jeep Italia saw its sponsorship of Juventus FC as a chance to expand visibility beyond the club’s fan base and connect with millions of football fans worldwide. To do this, Jeep Italia used Twitter Live Studio and real-time conversation tools during the 2015 UEFA Champions League Final, working with illustrator Ale Giorgini to create humorous match-day content.
Twitter supported the campaign by giving Jeep Italia access to its content curation tools, enabling the brand to monitor live conversations and optimize targeting. Jeep Italia also ran Promoted Tweets in five languages across key football-related audiences in Italy, the UK, Spain, France, and Germany, helping it stay highly visible during the final and reach a broader international audience.
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