174 Case Studies
Case Study: The Coca-Cola Company (Coca‑Cola Turkey) achieves 6M video views and 3%+ peak engagement with Twitter
A Twitter Case Study
Coca-Cola Turkey reinforces a football sponsorship with First View
Coca‑Cola Turkey seized the momentum around the Turkish national football team ahead of Euro 2016 and aimed to celebrate the team’s success while growing its Twitter audience and driving fan engagement. The challenge was to convert national enthusiasm into measurable social reach and interaction across a short, high‑impact timeframe.
The brand ran a three‑day Twitter journey using First View to maximize reach, Conversational Video to prompt shares and reactions, and Creative Canvas for immersive engagement. The campaign drove strong results: over 6 million video views, 25,000 tweets and campaign engagements, a peak engagement rate above 3%, millions of impressions, and a wider, more engaged Twitter audience.
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