Case Study: Ford Motor Company boosts awareness and engagement for the Fiesta Black & Red Valentine’s Day launch with Twitter

Ford uses Valentine’s Day to launch its new Fiesta Black & Red models

Ford Türkiye used Valentine’s Day to launch its special‑edition Fiesta Black & Red, aiming to tie the car’s bold look to an emotional moment and quickly build buzz and top‑of‑mind awareness around the new models. The challenge was to create a memorable, shareable campaign that could be activated fast and reach a broad, engaged audience.

The brand ran two Promoted Trends and Promoted Tweets with video around the hashtag #BeniSeviyorsan (IfYouLoveMe), partnered with FOX Türkiye, popular TV shows, and celebrity and influencer ambassadors, and amplified the activity across TV and social using Creative Canvas to expand reach. The campaign drove strong awareness and engagement—key results included 175K, a 4.5% engagement rate, and 3K hashtag actions—successfully putting Fiesta Black & Red in front of its target audience.

Ford Motor Company

Okay Yalçınkaya

Online Communications