Case Study: SeatGeek cuts cost-per-install 20% and boosts conversions and followers with Twitter Promoted Tweets

SeatGeek attracts the right audience with advanced targeting and Promoted Tweets

SeatGeek, the ticketing app for sports, theater and music fans, needed to scale mobile app installs while attracting high-quality users whose purchases happen year-round. The challenge was finding and converting high-intent audiences at the moments they were talking about live events.

Using Twitter Promoted Tweets, real-time event conversations, frequent creative testing, and precise targeting (interests, keywords and tailored audiences to exclude prior installers), SeatGeek drove more efficient installs and engagement—cutting cost-per-install by 20%, improving app-store conversion by 12%, and growing its Twitter followers by 400%.

SeatGeek

Will Flaherty

Director of Growth