Case Study: belVita achieves 44M+ impressions and 20%+ view rates with Twitter

belVita launches in South Africa with a quirky First View campaign

Mondelez brand belVita launched its breakfast biscuits in South Africa and needed to quickly generate broad awareness and trial by inserting the product into consumers’ morning routines. Twitter was chosen as the core platform to reach people at that moment and build conversation around the launch.

belVita ran a playful #MorningWin campaign using First View to dominate morning attention, Conversational Ads and Promoted Tweets to extend reach, Periscope live sessions and local influencers to drive engagement. The effort delivered 44M+ impressions, a cost-per-view of R0.45 and 20%+ average view rates for the promoted video, boosting reach and brand equity in the South African market.

Belvita

Jaritha Narsey

Category Brand Manager Biscuits & Groceries