Case Study: F&F achieves higher engagement and follower growth with Twitter Video

Fashion brand F&F uses Twitter Video to engage Irish women

F&F, the fashion brand sold through Tesco stores in Ireland, wanted to reach women aged 25–55, especially mothers, with in-store fashion ideas and grow an engaged Twitter following. Using Twitter Video, F&F aimed to stand out in feeds and connect with the right audience more effectively.

Twitter helped F&F run a targeted video campaign with agency Wolfgang Digital, using keyword and @username targeting plus A/B testing to refine creative and audience selection. The result was strong performance for Twitter, including a 47%+ increase in engagement rates, a 33%+ peak engagement rate, 81%+ follower growth, and a 2,067% increase in engagements overall.

F&F