Case Study: Turkish Airlines achieves 25K live viewers, 5K new followers and 290K Periscope likes with Twitter (Periscope)

Turkish Airlines uses Periscope to live broadcast a flight

Turkish Airlines wanted to tap into the public’s curiosity about flying and do something unexpected to showcase its brand in real time. The challenge was to create authentic, original live content that would engage travelers and tech‑savvy audiences while meeting aviation safety and approval requirements.

The airline partnered with Periscope to broadcast a live Istanbul–New York flight with the onboard crew, promoted the event across Twitter using teasers and targeted Promoted Tweets, and encouraged real‑time viewer interaction. The campaign drove 25K viewers, 5K new followers and 290K Periscope likes, supported by Creative Canvas and audience targeting to reach relevant audiences.

Turkish Airlines

Elif Bora

Interactive Marketing Communication Specialist