Case Study: Lidl UK achieves record festive in-store sales and 10.5M impressions with Twitter

Lidl UK invites shoppers to Tweet prices down at Christmas

Lidl UK needed to cut through heavy festive competition and drive customers into stores while reinforcing its core messages of quality, range and price. To do this it turned to Twitter to create real-time, in-the-moment interactions that would position Lidl as the go-to destination for the Christmas shop.

The team launched the Social Price Drop, a first-for-UK-supermarkets mechanic using Conversational Ads and short videos that let shoppers tweet to lower the price of featured festive items, translating online buzz into in-store discounts. The campaign delivered 10.5 million impressions and 62.5K engagements, helped sell 40,000 Deluxe lobsters in one day (810% YoY), drove a 1,580% YoY lift in premium Christmas pudding sales, generated over 30 pieces of press coverage, and produced Lidl’s biggest-ever festive trading period.

Lidl

Georgina Hall

Head of Communications