Case Study: Nescafé Turkey achieves 15%+ video view rate and 14.7K engagements with Twitter First View

Nescafé Turkey stays top of mind with First View

Nescafé Turkey aimed to stay top of mind by showcasing the simple, sharable moments that make the brand part of daily life, but needed a memorable, wide-reaching launch to connect with Turkish consumers. The challenge was to put a campaign video in front a large audience and spark authentic conversation around the brand.

The team used Twitter’s First View at launch, combined with Promoted Tweets, relevant hashtags and Creative Canvas to drive user-generated content and sustain momentum. The campaign delivered strong results: 15%+ video view rate, 14.7K engagements and 100% viewability, while also supporting broader digital performance across Nestlé Turkey’s paid channels.

Nescafé

Gülçin Şekerci

Brand Manager