Case Study: Selfridges achieves massive engagement and follower growth with Twitter

Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way

Selfridges wanted to launch a real-time, multi-layered marketing campaign at scale and needed a way to drive strong engagement across new digital channels. Working with Twitter, the retailer used Promoted Trend, Periscope, and a range of creative content to bring the campaign to life.

Twitter’s solution delivered major results for Selfridges, with the Promoted Trend generating 25.2 million impressions and a 5.35% average engagement rate. Overall, the campaign achieved 253,000 engagements, about 94,000 video views, a 5.89% engagement rate peaking at 21.39%, a 500%+ increase in new followers, and around 2,000 hashtag mentions.

Selfridges

Elly Ling

Digital Brand Manager