174 Case Studies
Case Study: Cadbury Arabia achieves 40M+ impressions and 390K+ engagements with Twitter
A Twitter Case Study
How Cadbury Arabia sparked conversation for the launch of a new sweet treat
Cadbury Arabia, part of Mondelēz Arabia, wanted to build awareness and excitement for the launch of a new sweet treat, while making the campaign feel relevant to what people were already discussing on Twitter. Using Twitter’s platform, including Promoted Trends and conversational ads, Cadbury Arabia aimed to connect the product launch to trending topics and current events.
Twitter helped Cadbury Arabia turn those timely conversations into engagement around the new product. The campaign delivered more than 40 million impressions, 390,000 engagements, and a 3.5% engagement rate, showing strong reach and interaction for the launch.
Open case study document...