Case Study: InfoJobs triples engagement, builds community and drives app growth with Twitter

InfoJobs shows leadership, builds community and wins new users with ‎JobDay

InfoJobs seized Twitter’s #JobDay opportunity to own the 24‑hour conversation around job search, aiming to deepen community engagement, boost app growth and generate professional leads for users and clients.

The campaign put video and premium Twitter placements at its core—First View, Video App Cards, Promoted Tweets and Conversational Ads—while mobilizing partners, influencers and search‑oriented hashtags to spark public interaction. The result: the campaign outperformed expectations (3× target), drove 281K+ actions and reached 11.8M, delivering strong user growth and measurable lead generation.

InfoJobs

Erasmo López García

Social Media Strategist