Case Study: Audi UK achieves increased awareness of its Owners programme and more service bookings with Twitter

Audi UK uses Twitter to drive awareness of its ownership programme

Audi UK wanted to raise awareness of the Audi Owners area of its website and encourage existing customers to book services and engage with their nearest Audi Centre. To do this it used Twitter to communicate the benefits of the ownership programme and highlight the expertise of its technicians and approved centres.

The campaign combined audience targeting with a mix of mobile, image, video and Video Website Card formats, with each tweet focusing on a different car component and directing users to the owners’ area where they could book a service. The approach drove strong results, generating 6.6 million reach and delivering a 45% uplift and a +34 increase in key metrics.

Audi

Rich Burgess

Social Media Manager