174 Case Studies
Case Study: Dove Men+Care boosts rugby brand awareness with Twitter
A Twitter Case Study
Dove Men+Care works with Niche creators to associate its brand with Lions rugby
Dove Men+Care used Twitter to boost brand awareness and strengthen its association with rugby during the British & Irish Lions’ 2017 New Zealand tour. The challenge was to stay relevant in a fast-moving conversation and connect with rugby fans around the world through creative campaign content.
Twitter helped Dove Men+Care run a campaign built around engagement posts, reactive test-match content, and influencer videos through Niche, Twitter’s creator network. By working with aligned creators and promoting the hashtag #ScrumTogether, the brand kept pace with the tour conversation and reflected a sense of camaraderie; while no hard numbers were provided, the campaign increased visibility and reinforced the brand’s rugby connection.
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