Case Study: Tic Tac grows millennial followers with Twitter

Tic Tac promotes a special-edition product and grows its followers on Twitter

Tic Tac wanted to use the launch of the hit movie *Minions* to showcase its brand personality to a wider audience, especially millennials, and grow its followers on Twitter. The campaign used Twitter products including Image Cards, Promoted Tweets, and Promoted Accounts to help Tic Tac reach new audiences and build its follower base.

Twitter helped Tic Tac run a fun, colorful campaign with shareable storytelling and targeted promotion to global millennials, including @username and keyword targeting around pop culture interests. The result was stronger audience engagement, increased brand exposure, and follower growth on Twitter as Tic Tac promoted limited-edition Minions packs and entertained both new and existing fans.

Tic Tac

Witold Zorski

Global Head of Digital