Case Study: LeoSat achieves 20% lower cost-per-follower and grows targeted commercial and investor following with Twitter Ads

B2B technology company builds a following with Twitter Ads

LeoSat Enterprises, a B2B technology company building a low‑earth‑orbit satellite network for secure global data transfer, partnered with Pulse to grow its commercial and investor community. They ran a Twitter follower campaign targeting commercial buyers and investors with keyword, interest, and follower targeting of key accounts.

By using clear CTAs and high‑impact creative, leveraging Audience Insights for real‑time optimization, and conducting weekly reviews with A/B tests to turn off underperformers and adjust bids and budgets, LeoSat built a more relevant audience. The campaign delivered a 20% lower cost‑per‑follower than the industry average and a stronger, more targeted following.

LeoSat

Melanie Dickie

VP Marketing