Case Study: Rimmel London drives real-time buzz and 29X follower growth with Twitter

Rimmel London Canada builds momentum and drives buzz in real time

Rimmel London Canada aimed to turn Rita Ora’s visit to Canada into real-time momentum and earned media, using the ambassador’s influence to amplify editorial coverage and spark conversation. The challenge was to capture behind‑the‑scenes excitement as it happened and convert it into measurable engagement and buzz for the brand.

They published live on‑set content, optimized creative and messaging in real time, and partnered with beauty authorities like ELLE Canada to extend reach and credibility. The campaign drove a 13% engagement rate, ~8 million timeline deliveries and 29× follower growth, generating strong real‑time engagement and amplified earned media.

Rimmel London