174 Case Studies
Case Study: 20th Century Fox achieves a 7-point awareness lift and higher ticket intent with Twitter
A Twitter Case Study
How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’
20th Century Fox wanted to build buzz for “Alien: Covenant” ahead of opening weekend and find a fresh way to drive awareness and ticket sales. The studio partnered with Twitter, using Promoted Trends to reach moviegoers in a crowded entertainment landscape.
Twitter helped 20th Century Fox run a five-day Promoted Trend campaign with custom hashtags and emojis tied to the film, creating sustained conversation in the week before release. The campaign generated 266 million trend impressions, increased awareness by 7 points, and lifted ticket purchase intent by 3 points, showing that Twitter helped the movie stand out and convert interest into action.
Open case study document...
20th Century Fox
Scott Bishoff
Vice President Digital Media