174 Case Studies
Case Study: The Coca‑Cola Company achieves 3M+ Christmas ad reach and strong engagement with Twitter in‑stream video
A Twitter Case Study
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
Coca‑Cola España used the holiday season to reinforce its brand values with the #EstamosMasCerca Christmas spot and needed a way to boost the ad’s visibility and reach users at scale in an environment tied to premium editorial content.
They ran Twitter in‑stream video ads integrated into selected publishers’ editorial streams, using expanding‑reach and audience‑insight tools. The campaign drove strong engagement and brand lift—reaching roughly 3M people, achieving a 53% view rate and about 393K interactions—while generating sharing and social conversation around the film.
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