174 Case Studies
Case Study: BetStars achieves 30% follower growth and 236 new real-money accounts with Twitter Conversational Video
A Twitter Case Study
BetStars wins followers and customers with Conversational Video on Twitter
BetStars, the sports‑betting arm of PokerStars, needed to stand out as a new brand in a crowded market by extending its above‑the‑line “Game Changers” campaign into digital channels and turning Euro 2016 buzz into followers and customers. Working with sports marketing agency SportQuake, the goal was to engage football fans on Twitter and drive acquisition during the tournament.
They used Twitter Conversational Video and targeted audience ads to invite fans to vote for #GameChangers moments, pairing animated clips in shareable tweets that encouraged voting and conversation — votes generated new tweets that amplified reach. The campaign delivered 2.6 million impressions, grew followers by 30% (about 1,250 new followers) and drove 236 new real‑money accounts.
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BetStars
Paul Townley
Social Media Manager