Case Study: Volvo achieves higher awareness and engagement with Twitter pre-roll video ads

How ‎VolvoCarUSA pre-roll video ads reach diverse audiences in a discovery mindset

Volvo used Twitter pre-roll video ads to boost awareness for its Summer Sales Event, promoting features like leather seating, moonroofs, and 3D navigation. The challenge was reaching a broad, diverse audience in an efficient way while building interest in a competitive automotive promotion.

Twitter implemented a pre-roll campaign that placed Volvo’s ads before brand-safe videos from premium publishers, aligned with audiences’ passion points across categories like sports, style, business, and comedy. The result was dramatically increased awareness and strong engagement, with a 36% average view rate—33% above the auto industry benchmark for the quarter—improving both performance and cost-efficiency for Volvo on Twitter.

Volvo

John Militello

Director of Marketing Innovation & Strategy