Case Study: British Heart Foundation achieves 47K #RestartAHeart mentions and 1,163% UK growth with Twitter

How ‎TheBHF launched a Twitter campaign powered by hearts

The British Heart Foundation (@TheBHF) sought to raise awareness of CPR and boost survival rates by getting people talking about Restart A Heart Day. Facing more than 30,000 out‑of‑hospital cardiac arrests in the UK each year, the charity used Twitter to reach people on their phones and prompt simple life‑saving actions.

Working with Twitter, @TheBHF ran a creative, CTA‑driven campaign using succinct copy, personalised replies and targeted messaging to maximise engagement. The campaign drove more than 47K global mentions of #RestartAHeart, a 1,163% year‑on‑year increase in UK mentions, and roughly 9K mentions of @TheBHF, significantly expanding reach and public conversation.

British Heart Foundation

Jo Eden

Senior Social Media Executive