Case Study: Samsung España achieves massive awareness and real-time consumer engagement with Twitter

Samsung España leads the ‎#YaNoHayExcusas movement on Twitter

Samsung España launched AddWash with the goal of showing how the product makes technology work in everyday routines and removing consumer doubts about adding forgotten items mid-wash. They chose Twitter to generate awareness, engage users directly, and scale answers through conversational formats.

To drive reach and participation they combined promoted Tweets and video with influencer content, a real-time chatbot and a Moment, using humor and personalization to incentivize user involvement. The integrated approach delivered strong results — 23.9M impressions, 227.6K engagements and 10.5K interactions — boosting awareness, reinforcing product benefits and reducing barriers to trial.

Samsung

Esther Morell

Marketing Manager