Case Study: Blinkist achieves 150K app installs and drives 50% of subscriptions with Twitter

Blinkist uses Twitter targeting to drive app installs and subscriptions

Blinkist, a mobile‑first app that distills the key ideas from the best non‑fiction books, needed to scale app installs and paid subscriptions while maintaining strong ROI. The challenge was reaching time‑poor, curious readers who want to learn quickly and converting them into app users and subscribers.

Blinkist used Image App Cards and Video App Install Cards on Twitter with keyword, interest, tailored audience and lookalike targeting, and continuously tested creative and messaging while tracking conversions. The approach drove 150,000 installs since January 2015, delivered a 10% lower CPI than other channels, and generated half of Blinkist’s subscriptions through Twitter, enabling scalable, ROI‑focused ad spend.

Blinkist

Clément Halloo

Paid Social Lead