Case Study: Global Rugby Network achieves 1,300% surge in website traffic with Twitter Ads

Sports management software business makes its mark with Twitter Ads

Global Rugby Network provides an all‑in‑one sports management platform — combining video analysis and Letics One GPS tracking — to help coaches, managers and associations build stronger teams. Their challenge was to raise brand awareness and drive more visitors to their website among sports coaches, team managers, players and governing bodies.

GRN ran Website Clicks/Conversions campaigns on Twitter, using precise location, language, interest and keyword targeting, diversifying creative to spark discussion, and monitoring performance weekly to promote top‑performing content regionally. The campaign drove a 1300% increase in web traffic in the first week, achieved an average CPC of £0.02, and delivered roughly 10× the reach and 20× the clicks compared with other platforms.

Global Rugby Network

Robbie Orr

Marketing Manager