Case Study: Toyota Saudi Arabia achieves 6M impressions and 56K+ engagements with Twitter

Toyota Saudi Arabia engages football fans and amplifies its league sponsorship

Toyota Saudi Arabia turned to Twitter to amplify its sponsorship of the Saudi Professional League and connect with football fans across the Kingdom. The challenge was to turn match-day excitement into visible, real-time brand conversation and awareness around the league.

By using Promoted Trends, First View, Conversational Video Cards and Promoted Tweets to reach fans in real time, gamify interactions and showcase compelling video content, the campaign delivered 6 million impressions, 56K+ engagements and about 3.4K mentions—exceeding Toyota’s awareness and engagement goals.

Toyota

Tarek Metwally

Head of Digital