Case Study: Greenhouse achieves 15% increase in newsletter subscribers with Twitter Ads

A recruiting platform increased newsletter subscribers

Greenhouse, a recruiting and onboarding platform, wanted to grow subscribers for its weekly Modern Recruiter Roundup while keeping acquisition costs low. The marketing team’s challenge was to drive targeted traffic—corporate recruiters in the US and Canada—to a subscription landing page and convert those visits into sign-ups.

They ran a Twitter Ads website conversions campaign using Tailored Audiences, consistent branding across ads and landing pages, and A/B tested four to six Tweets to find the strongest call-to-action and value proposition. The optimized approach yielded a 62% conversion rate (site visits to newsletter sign-ups) and a 15% increase in newsletter subscribers in one month.

Greenhouse

Suzanne Holloway

Senior Marketing Manager