Instagram B2B Case Studies & Customer Successes

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Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. They building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. They imagine a world more connected through photos.

Case Studies

Showing 161 Instagram Customer Success Stories

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2K Games - Customer Case Study

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Absolut Vodka achieves 5-point brand awareness and 33-point ad recall lifts with Instagram

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Adi - Customer Case Study

Aegean Airlines achieves a 64% increase in return on ad spend with Instagram

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Aise, a South Korean underwear brand, achieves 17% higher sales lift with Instagram product-tag-optimized ads

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All My Way achieves 33% higher return on ad spend with Instagram

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AppSee - Customer Case Study

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ASUS achieves 426X lower cost of purchase intent with Instagram

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ASUS Thailand achieves 2.1-point increase in top-of-mind awareness with Instagram

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Aviva achieves a 42% lift in quote starts with Instagram

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Azadea achieves 9.9% purchase lift and 32% more add‑to‑cart actions with Instagram Live

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Azadea - Customer Case Study

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Babbel cuts cost per incremental lead by 55% with Instagram Reels ads

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Batch Organics achieves 23% higher click-throughs and 28% lower cost per purchase with Instagram Stories

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Beltology achieves 2x return on ad spend and 50% lower cost per action with Instagram

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Benefit Cosmetics achieves rapid sell-outs and one-mascara-per-minute sales with Instagram Live Shopping

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Birdwell Beach Britches doubles ROI and boosts add-to-basket actions with Instagram

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BLISS achieves 2.5x higher conversion rate and 40% lower cost per lead with Instagram Instant Forms

BMG UK achieves 11‑point awareness lift, 16‑point ad recall lift and 6.5M reach with Instagram

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Brandi achieves 12% higher return on ad spend with Instagram

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BritBox UK achieves subscriber growth with Instagram

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Bulgari achieves a 3‑point ad recall lift and boosts #GivingTuesday donations with Instagram

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Caeden achieves higher conversions and lower cost‑per‑click with Instagram

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Caesars Entertainment Corporation achieves 12.9x return on advertising spend and 8x more efficient cost-per-conversion with Instagram

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Camping With Dogs achieves 10x return on ad spend and high-profile media coverage with Instagram

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Carrefour Poland boosts brand awareness by 6.5 points and ad recall by 5.7 points with Instagram Reels

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Chameleon Cold-Brew achieves 3.3X brand awareness lift with Instagram Stories polling sticker and call-to-action

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Cigna achieves an 8-point ad recall lift and reaches 120,000 more people with Instagram

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CIPICIPI achieves 73% more content views with Instagram Direct

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Clean & Clear achieves a 6.2-point ad recall lift and 33% lower cost per point with Instagram

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Clif Bar achieves 28-point lift in ad recall with Instagram

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Clinique Australia achieves 8.7X return on ad spend with Instagram branded content ads

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Coca‑Cola Greece achieves a 4-point lift in message association with Instagram

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Country Bean achieves a 16% lift in sales and improved customer conversations with Instagram

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Dagne Dover achieves 13.1x return on advertising spend with Instagram

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Dairy Queen achieves 20M reach and boosts Blizzard awareness with Instagram

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Daosin boosts ad recall by 6 points with Instagram Reels ads

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DASHIN SHOP achieves 25% lower cost per purchase and 38% higher return on ad spend with Instagram

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DealRay achieves 10% weekly customer-acquisition growth and 5x revenue in six months with Instagram

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Dear, Klairs achieves 1.8x higher return on ad spend with Instagram

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DEINHANDY boosts brand awareness by 4.7 points and cuts cost per incremental reach 70% with Instagram Stories

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Desperados achieves higher ad recall and 55% lower cost per recall with Instagram Reels

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DFS (Britain’s biggest sofa retailer) achieves 3.7X increase in add-to-cart events with Instagram Shops product tags

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Dii Supplements achieves 23% higher incremental reach and increased customer conversations with Instagram Direct

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Emirates NBD achieves a 6.4‑point lift in ad recall with Instagram Reels ads

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Erigo achieves 1.9x higher incremental basket size and personalized Ramadan shopping with Instagram

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Estée Lauder achieves 5.7-point lift in ad recall and 5.6-point lift in brand awareness with Instagram

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fbb engages fashionistas and drives sales with Instagram

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Flip achieves 5.5X lower cost per install and 15X more complete registrations with Instagram branded content ads

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FM Shoes achieves 11% higher return on ad spend with Instagram Stories

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Furla achieves up to a 19-point lift in ad recall among young Japanese consumers with Instagram

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Garnier Arabia achieves stronger brand awareness and sales with Instagram branded content ads

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Gatorade achieves a 20-point lift in ad recall and 5-point lift in brand association with Instagram

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Gelato Factory achieves 20% increase in return on ad spend with Instagram

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GetStocks achieves 60% lower cost-per-install and 2x increase in paying users with Instagram

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Golden State Warriors achieve 13.7x return on ad spend and boost merchandise & ticket sales with Instagram

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Gravastar achieves 1.8X incremental return on ad spend with Instagram Reels

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GrowUs achieves 3X more purchases from website visits with Instagram video ads using product tags

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HapaKristin achieves 50% more landing page views with Instagram

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HARD Events achieves 30x return on advertising spend with Instagram

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Head & Shoulders achieves 4-point lift in favourability and 8.3-point lift in ad recall in France with Instagram

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Headway achieves a 15% reduction in cost per acquisition and 10% more trials with Instagram Reels ads

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HiSmile achieves a 90% increase in male customers and 5X return on ad spend with Instagram

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Hollister achieves 13% higher click-through rate and lower ad costs with Instagram

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Hollister achieves 32% higher click-through rate and over 90% more site clicks with Instagram Shopping lookalike audiences

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HUGO BOSS achieves a 6.4-point UK favourability lift with Instagram Live and Reels

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Huuuge Games boosts app awareness with Instagram Stories ads

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Hyundai Motor Company achieves digitised online car sales and stronger brand performance with Instagram

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IDUS (South Korea’s largest handmade marketplace) achieves 23% increase in app installs with Instagram

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Iglo Germany achieves a 6.4-point lift in campaign awareness with Instagram

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IKEA Poland achieves 11-point lift in ad recall and increased purchase intent with Instagram

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IMAX achieves a 12-point ad recall lift and drives advance ticket sales with Instagram Stories polls

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Indosat Ooredoo achieves 33.9M reach and 5.7% sales lift with Instagram

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InflowStyle achieves 5x sales growth and 6x return on ad spend with Instagram

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ING Germany achieves a 15-point lift in ad recall with Instagram

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Inspiralized - Customer Case Study

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Jawwy (Saudi telecom app) boosts store traffic 67% and cuts cost per purchase 3.7% with Instagram Reels ads

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Kiehl's achieves 8X return on ad spend and boosts customer acquisition with Instagram

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Krispy Kreme achieves 30% e-commerce sales growth and major engagement gains with Instagram

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L'Absence achieves a 4.3-point increase in purchase intent with Instagram

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L'Oréal Indonesia achieves 10% lift in purchases and boosts engagement with Instagram

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Lancôme Türkiye achieves 4× more leads and 66% lower cost per lead with Instagram Stories

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Lay's achieves 5% sales lift, 5% more reach and 3% lower cost per impression with Instagram

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Little Mistress achieves a 94% Black Friday sales increase with Instagram

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Love Your Melon achieves 66x ROAS and boosts charity-linked sales with Instagram

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Lucozade Sport boosts ad recall by 6.9 points with Instagram

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Luxury Escapes achieves a 4.9-point increase in ad recall and 7.2x lower cost per point with Instagram Reels

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Italian shoe brand M.Gemi achieves 3x lower cost per acquisition and 2x higher conversion rate with Instagram

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M·A·C Cosmetics achieves an 11-point lift in product awareness and an 8.5-point lift in purchase intent with Instagram branded content ads

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MAKE UP FOR EVER achieves 5.7-point lift in ad recall and boosts brand awareness with Instagram

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McDonald's Hong Kong boosts app downloads and cuts acquisition costs with Instagram Reels and Advantage+ placement

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McDonald’s achieves a 47-point lift in ad recall and improved brand favorability with Instagram

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McDonald's - Customer Case Study

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Mercedes‑Benz Korea achieves a 6.2-point lift in purchase intent and 14-point increase in ad recall with Instagram

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Michael Kors USA achieves 20% higher return on ad spend with Instagram

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Minimalist - Customer Case Study

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Missoma (British jewellery brand) achieves 5,641 holiday orders and 52,250 Instagram Shop visitors with Instagram Shops

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MVF (global customer acquisition platform) achieves 3.8x higher return on ad spend and 82% lower cost per acquisition with Instagram Reels (Instagram)

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Nasty Gal achieves significant lifts in purchase intent and ad recall with Instagram dynamic ads

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Nestlé Ice Cream achieves 5.5M reach and stronger engagement with Instagram

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Nestlé achieves 25% increase in incremental conversions with Instagram Collaborative Ads

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Norwegian Air achieves 95% brand awareness lift in the UK and 79% in Spain with Instagram

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Not a Model achieves 82% more incremental sales with Instagram Stories ads

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On (Swiss athletic brand) achieves 60% lower cost per conversion and 4.7X incremental ROAS with Instagram Advantage+ shopping campaigns

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ONE BOY achieves 30% lower cost per purchase with Instagram Shops and ads with product tags

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Panasonic achieves 2x more purchases with Instagram

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Parachute achieves 3.7x return on advertising spend with Instagram

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Paramount Pictures achieves a 16-point ad recall lift and boosts brand awareness and intent with Instagram AR

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Perrier achieves increased household penetration and in-store sales with Instagram

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Pianno 39 achieves increased awareness and sales among 18–34‑year‑olds with Instagram Stories

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PlanetArt achieves 2x incremental in‑app purchases with Instagram branded content ads

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Plantin achieves 3X lower cost per trial subscription with Instagram Reels ads

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Pringles achieves 11M UK reach and measurable sales lift with Instagram

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Prose achieves efficient member acquisition and expanded reach with Instagram Reels

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Pura Vida Bracelets achieves increased online sales and 18% higher ROAS with Instagram

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Read Dog Books achieves 7x return on ad spend and doubles subscribers with Instagram

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Renault Italy achieves a sell‑out of 100 limited‑edition Captur Tokyo cars in 30 days with Instagram Stories

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Reserved achieves up to 12× lift in brand awareness with Instagram polling stickers

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Rinse achieves 50% lower cost per action with Instagram

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rom&nd achieves 1.6X more purchases with Instagram dynamic ads using product tags

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Rovio Entertainment Corporation achieves a 14-point lift in app installs and lower cost per install with Instagram Stories (Instagram)

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Salesforce boosts Dreamforce awareness and registrations with Instagram

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Samsung achieves a 6.7-point lift in ad recall with Instagram Reels

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Samsung Levant boosts ad recall and online TV sales with Instagram augmented reality

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Savage X Fenty achieves increased sales and awareness with Instagram

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Sephora achieves an 80% increase in Gen Z favourability with Instagram Reels

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Sephora Collection achieves a 17‑point lift in ad recall with Instagram creator-led ads

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Showtime Clinic achieves lower messaging costs and higher customer engagement with Instagram

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Simba Sleep achieves 73% higher return on ad spend and significant cost reductions with Instagram

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Sky Sport Deutschland achieves significant brand lift and increased awareness for its Premier League launch with Instagram Stories

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Sofi - Customer Case Study

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Sozap achieves 82% increase in return on ad spend with Instagram Stories

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Sparkle In Pink achieves a 9% boost in monthly sales and 6x lower cost per acquisition with Instagram

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Speak achieves 49% increase in recurring subscriptions with Instagram

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Starbucks Indonesia achieves 6× ROAS and boosts store visits with Instagram Direct

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STARZ achieves a 6-point lift in awareness and reaches 73% of its target audience with Instagram

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Streetbees achieves 16X increase in app installs with Instagram Stories templates

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StyleShare achieves 27% increase in return on ad spend with Instagram branded content ads

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Suave Beauty achieves an 11-point lift in ad recall and a 6-point lift in purchase intent with Instagram

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Surepi achieves 51% higher return on ad spend with Instagram

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Swiss Education Group achieves 3.2X more enquiries with Instagram

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Target achieves a 3.3‑point lift in favourability and creates queer-affirming spaces with Instagram

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Tatti Lashes achieves 36% lower cost per click and 64% higher click-through rate with Instagram Stories

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Tazz boosts brand awareness and drives app downloads with Instagram

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Telstra boosts AFL/NRL brand association and reaches 65,000 fans with Instagram Live and branded content ads

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The Fight is in US - Customer Case Study

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The Laundress achieves over $40,000 in one-hour live sales with Instagram Shopping

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The Ridge Wallet achieves 30% sales lift and 9x return on ad spend with Instagram

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The Walt Disney Company France achieves a 33% increase in video view time and a 43% reduction in cost per completed view with Instagram's ThruPlay

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Too Faced achieves 2.7x increase in website conversions with Instagram

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Treatwell UK achieves 19% more bookings and 7% lower cost per conversion with Instagram collection ads

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TROPICO achieves 20% lower CPM and stronger ad recall with Instagram Stories

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UNDONE achieves 24% more add-to-cart actions with Instagram product-tag ads and the conversions objective

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Universal Music - Customer Case Study

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Volkswagen Poland achieves 2.5× lift in action intent and 2× ad recall with Instagram Reels

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Volvo achieves 8.7 million in-market shoppers reached and 17.5% full-video views with Instagram

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Weekday achieves a 2.3-point lift in consideration and a 3.9-point lift in brand awareness with Instagram Reels and Stories ads

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WIPPY achieves up to 75% increase in in-app purchases and higher retention with Instagram

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Yanadoo achieves a 35% increase in click-to-purchase rate and lower cost-per-purchase with Instagram branded content ads

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Yoga International achieves 3,510 new trial members and a 21% drop in cost per registration with Instagram

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ZephyrMobile achieves 1.5x higher click-to-install rate and 50% lower subscriber costs with Instagram Stories

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