Case Study: Carrefour Poland boosts brand awareness by 6.5 points and ad recall by 5.7 points with Instagram Reels

Carrefour Poland - Customer Case Study

Carrefour Poland ran the "Freshness from France" campaign to raise brand awareness and better engage shoppers in a competitive grocery market. The challenge was to increase ad recall and overall brand visibility among Polish consumers.

They added Instagram Reels featuring an influential brand ambassador to the campaign; a brand-lift multi‑cell survey showed the tactic raised ad recall by 5.7 points and brand awareness by 6.5 points, delivering measurable lift for the brand.

Carrefour Poland

Monika Kowalska

Marketing Manager