Case Study: Coca‑Cola Greece achieves a 4-point lift in message association with Instagram

Coca-Cola - Customer Case Study

Coca‑Cola Greece introduced Coca‑Cola Zero Calories to respond to rising demand for reduced‑sugar, more natural options and aimed to increase brand awareness and message association among people aged 15–44.

They ran short, mobile‑first video ads with automatic placements across Instagram, Facebook and Audience Network to capture attention in the first three seconds. The campaign delivered a 4‑point lift in message association, reached 92% of the target 15–44 audience, and produced a 1% lift in cola market‑share value.

Coca-Cola

Maria Fitta

Connections & Media Manager