Case Study: ZephyrMobile achieves 1.5x higher click-to-install rate and 50% lower subscriber costs with Instagram Stories

ZephyrMobile - Customer Case Study

Zephyrmobile is a mobile app developer behind Live Wallpapers Now, a catalog of interactive, high-resolution moving phone backgrounds. The challenge was to find an ad format that could visually demonstrate brightness, motion and detail to attract valuable new users worldwide.

Zephyrmobile tested a mix of placements (Instagram Feed and Stories, Facebook News Feed, Audience Network and Messenger) and targeted people interested in wallpapers, shopping and entertainment, then leaned into full‑screen vertical video ads in Instagram Stories. Over three months this drove a 1.5x increase in click‑to‑install rate, a 50% drop in cost per subscriber and a 1.3x return on ad spend.

ZephyrMobile

Egor Belyi

Head of Marketing