Case Study: DealRay achieves 10% weekly customer-acquisition growth and 5x revenue in six months with Instagram

DealRay - Customer Case Study

DealRay, founded in 2014, is a travel-deal alert service that sends members low-fare offers via text or push notification. Facing the challenge of reaching adventurous travel enthusiasts and converting them into paying subscribers, DealRay needed a platform that matched the interests and behaviors of its target audience.

DealRay ran destination-focused video ads on Instagram using Facebook’s Slideshow tool, featuring striking photos with overlaid member prices and broad targeting (men and women 18–44) to encourage sharing. Using Ads Manager to track conversions, the campaign drove a sustained 10% increase in weekly customer acquisition and helped grow revenue fivefold over six months, with thousands of views and shares.

DealRay

Dan Kohn

Founder and CEO