161 Case Studies
Case Study: Country Bean achieves a 16% lift in sales and improved customer conversations with Instagram
A Instagram Case Study
Country Bean - Customer Case Study
Country Bean, a Kolkata‑based coffee brand offering cafe‑style blends and beverages for at‑home brewing, wanted to boost online sales and customer engagement by creating smoother, more conversational ordering experiences. The challenge was to stimulate more meaningful customer conversations and make it easy for people to discover products and complete purchases online.
Country Bean ran photo ads that click to Instagram Direct, promoting a “FREE COFFEE” offer to prompt messages; automated replies then captured customer details, answered queries, and guided users to product pages and checkout. This approach increased conversions and delivered a 16% lift in sales.
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Country Bean
Dhwani Bhuwalka
Community Manager