Case Study: Simba Sleep achieves 73% higher return on ad spend and significant cost reductions with Instagram

Simba Sleep - Customer Case Study

Simba, a London-based mattress company founded in 2015, sells hybrid memory-foam and pocket-sprung mattresses shipped in compact packaging. The brand’s challenge was to make ads more personal and reach new prospective customers with messaging tailored to where people are in the customer journey.

Simba implemented an ongoing creative-testing strategy, splitting audiences by behavior (e.g., site visitors or product viewers) and serving tailored video, photo, and carousel ads on Instagram and Facebook while using near-real-time metrics to iterate. The approach drove a 73% higher return on ad spend, 31% lower cost per click, and 45% lower cost per purchase.

Simba Sleep

Andrea Ursini

Paid Social Lead