Case Study: UNDONE achieves 24% more add-to-cart actions with Instagram product-tag ads and the conversions objective

Undone - Customer Case Study

UNDONE is a custom watch label focused on individuality and craftsmanship, offering in‑house customizable designs and frequent co‑branded releases. The brand wanted new ways to drive people from discovery to purchase—specifically to increase clicks, product exploration and add‑to‑cart actions.

Working with Instagram, UNDONE ran a three‑cell test. Ads that combined product tags with the conversions objective outperformed the control on both upper‑funnel (views, clicks) and lower‑funnel metrics, delivering 24% more add‑to‑cart actions and a lower cost per conversion. The lift in product exploration gave UNDONE a repeatable approach it will use in future campaigns.

Undone

Tukwasi Anukam

Performance Analyst