Case Study: Brandi achieves 12% higher return on ad spend with Instagram

Brandi - Customer Case Study

Brandi, a South Korean fashion ecommerce app popular with millennials and Gen Z, wanted to reach a wider audience, increase brand interest and consideration, and make its creative messages more engaging for young fashionistas.

Brandi partnered with fashion influencers to run Instagram branded content ads that promoted creators’ posts as ads, leveraging their authority and reach. The campaign delivered measurable gains: 12% higher return on ad spend, 11% lower cost per purchase, and 8% lower cost per landing page view compared to ads run on the brand’s account.

Brandi

Seungyub Yang

Marketing Team Lead