Case Study: Parachute achieves 3.7x return on advertising spend with Instagram

Parachute - Customer Case Study

Parachute Home, a direct-to-consumer bedding and bath essentials brand, wanted to raise awareness of its premium sheets and drive online sales while preserving the visual, lifestyle-focused aesthetic that defines its brand. The challenge was to reach relevant shoppers at scale on Instagram and convert that inspiration into purchases.

Parachute used single-image link ads that mirrored its organic posts, paired with retargeting, a Custom Audience of customers and Lookalike Audiences, plus a “Shop Now” CTA and a 60-night trial offer. Since the campaign launched, it reached nearly 3 million people and delivered a 3.7x return on ad spend—25% above goal—with a click-through rate twice that of other channels.

Parachute

Dustin Stollberg

Director Of Paid Acquisition