161 Case Studies
Case Study: L'Oréal Indonesia achieves 10% lift in purchases and boosts engagement with Instagram
A Instagram Case Study
L'Oréal Indonesia - Customer Case Study
L’Oréal Indonesia sought to drive awareness, consideration and online sales for its new Revitalift Hyaluronic Acid Serum by creating engaging, relevant social content that would resonate with beauty enthusiasts across the country.
Working with Facebook Marketing Partner Vamp, L’Oréal engaged 15 beauty creators to produce branded content ads (Feed and Stories) and ran Collaborative Ads linking directly to its Shopee store, using a conversion objective and broad targeting of Indonesian women aged 25–44. The campaign delivered strong engagement and commercial impact: a 48% lift in content viewed, a 41% lift in add‑to‑cart actions and a 10% lift in purchases.
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L'Oréal Indonesia
Maria Adina
Brand General Manager